Alphabet Inc
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July 1, 2020
Updated on:

Alphabet Inc

USD 161.86 billion (2019)
USD 34.34 billion (2019)
118,899 (2019)
GICS Industry Group:
Mountain View, California, United States
Current CEO:
Sundar Pichai (3 Dec 2019–)
This is the ultimate parent


Google Inc was founded in Menlo Park, California in September 1998 and re-incorporated in the State of Delaware in August 2003.

Google is a multinational technology company that provides the world's most used search engine (Google Search). The idea for Google began in 1996, when Larry Page and Sergey Brin (then PHD students at Stanford University) theorised a search algorithm that used relationships between websites (rather than the method used at the time of mentions per page). The resulting algorithm was called PageRank.

Google went public (through an Initial Public Offering) on the 19th of August 2004, and subsequently moved its headquarters to Mountain View, California. On 2 October 2015, the company implemented a holding company reorganisation, and as a result, Alphabet Inc (Alphabet) became the parent of Google and its subsidiaries.

In an announcement made on Google's official blog, co-founder Larry Page said - "Alphabet is mostly a collection of companies. The largest of which, of course, is Google. This newer Google is a bit slimmed down, with the companies that are pretty far afield of our main internet products contained in Alphabet instead. [...] Fundamentally, we believe this allows us more management scale, as we can run things independently that aren't very related."

Companies in Alphabet's portfolio include: Google, X Development, Calico, Nest, Fiber, CapitalG, and GV.

Alphabet is traded on the NASDAQ under the symbol GOOGL for Class A shares (common shares - represent the majority of shares on issue) and GOOG for Class C shares (mutual fund share).

In United States Dollars (USD)
In United States Dollars (USD)
In United States Dollars (USD)

Operating Segments:

Google – Google includes Alphabet's main products such as ads, Android, Chrome, hardware (Google Pixel, Google Home Mini, etc), Google Cloud, Google Maps, Google Play, Search, and YouTube. The company's technical infrastructure is also included in Google. Google generates revenues primarily from advertising; sales of apps, in-app purchases, digital content products, and hardware; and licensing and service fees, including fees received for Google Cloud offerings and subscription-based products. In the year end 31 December 2019, Google accounted for 99.31% (USD 160,743 million) of total revenue.

Other bets – Other bets is a combination of multiple operating segments that are not individually material. Other bets includes Access, Calico, CapitalG, GV, Verily, Waymo, and X, among others. Revenues from the other bets are derived primarily through the sales of internet and TV services through Access as well as licensing and research and development services through Verily. In the year end 31 December 2019, other bets accounted for 0.41% (USD 659 million) of total revenue.

Note: Segment revenues also include hedging gains (or losses), which in the year end 31 December 2019, accounted for 0.28% (USD 455 million) of total revenue.

Mergers and Acquisitions:

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