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July 1, 2020
Updated on: Inc

USD 280.5 billion (2019)
USD 11.6 billion (2019)
798,000 (2019)
GICS Industry Group:
Seattle, Washington, United States
5 July 1994
Current CEO:
Jeff Bezos (1994-)
This is the ultimate parent

Description Inc (Amazon) was launched on the 5th of July 1994 by Jeff Bezos, as an online bookstore. Jeff Bezos was originally going to call the company Kadabra, but when his lawyer thought he said cadaver, he quickly changed the name. While first selling books, Amazon has aggressively expanded its offerings and capabilities and now primarily focuses on e-commerce, cloud computing, digital streaming, physical store operation, and artificial intelligence.

Amazon is a highly acquisitive firm, having purchased companies such as Zappos, Shopbop,, Kiva Systems (now Amazon Robotics), Audible, Goodreads, Teachstreet, Twitch and IMDb, among others. On 28 August 2017 (announced June 2017) Amazon acquired Whole Foods Market Inc (typically referred to as just Whole Foods), for USD 13.7 billion. Whole Foods is a supermarket chain headquartered in Austin, Texas, which, at the time of the acquisition, had approximately 500 locations in North America.

As at 31 December 2019, Inc employed 798,000 people throughout its operations.

Amazon's head quarters are located at 410 Terry Avenue, North Seattle, Washington 98109-5210. Inc completed its initial public offering (IPO) in May 1997 and is listed on the NASDAQ under the code AMZN.

In United States Dollars (USD)
In United States Dollars (USD)
In United States Dollars (USD)

Operating Segments:

Online stores - Revenue generated from online stores includes product sales and digital media content sales. Amazon has a large retail infrastructure, which it leverages to offer a wide selection of consumable and durable goods that includes media products available in both a physical and digital format, such as books, music, videos, games, and software. These product sales include digital products sold on a transactional basis. Digital product subscriptions that provide unlimited viewing or usage rights (i.e. Amazon Prime) are included in subscription services (below). In the year end 31 December 2019, revenue from online stores accounted for 50.35% (USD 141,247 million) of total revenue.

Third-party seller services - Revenue from third-party seller services includes commissions and any related fulfilment and shipping fees, and other third-party seller services. In the year end 31 December 2019, revenue from third-party seller services accounted for 19.16% (USD 53,762 million) of total revenue.

Amazon Web Services (AWS) - AWS provides on-demand cloud computing platforms and application programming interfaces (APIs). The AWS segment consists of amounts earned from global sales of compute, storage, database, and other service offerings for start-ups, enterprises, government agencies, and academic institutions. In the year end 31 December 2019, revenue from AWS accounted for 12.49% (USD 35,026 million) of total revenue.

Subscription services - Revenue from subscription services includes annual and monthly fees associated with Amazon Prime memberships, as well as audiobook (Audible), digital video, ebook, digital music, and other non-AWS subscription services. In the year end 31 December 2019, revenue from subscription services accounted for 6.85% (USD 19,210 million) of total revenue.

Physical stores - Revenue from physical stores includes product sales where Amazon's customers physically select items in a store. Revenue from physical stores includes Whole Foods Market Inc, which Amazon acquired on 28 August 2017 (announced June 2017), for USD 13.7 billion. In the year end 31 December 2019, revenue from physical stores accounted for 6.13% (USD 17,192 million) of total revenue.

Other - Primarily includes sales of advertising services, as well as sales related to our other service offerings. In the year end 31 December 2019, other revenue accounted for 5.02% (USD 14,085 million) of total revenue.

Mergers and Acquisitions:

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