Baidu Inc
HomeAll Profiles
July 1, 2020
Updated on:

Baidu Inc

RMB 107,413 million (2019)
RMB 2,057 million (2019)
42,267 (2018)
GICS Industry Group:
Beijing, China
1 January 2000
Current CEO:
Robin Li (Jan 2004–)
This is the ultimate parent


Baidu Inc is a China-based multinational technology company that specialises in Internet-related products and services and artificial intelligence (AI). The company is headquartered in Beijing's Haidian District, and is incorporated in Cayman Islands. Baidu was incorporated in January 2000 by Robin Li and Eric Xu, and has origins in RankDex, an earlier search engine developed by Robin Li in 1996, before he founded Baidu in 2000.

In December 2008, via a shareholder approval, the company change its name from Inc to Baidu Inc. In November 2009, Baidu Inc moved into its new corporate headquarters, which are named Baidu Campus. The company's headquarters are located at Baidu Campus, No. 10 Shangdi 10th Street, Haidian District, Beijing 100085, China.

Baidu offers numerous services including Baidu Search, Baidu Feed, Haokan, Baidu Encyclopedia, Baidu Maps, and iQIYI. The company is also focusing heavily on AI, with research and development employees representing 57.24% (21,626 people) of total employees (37,779), for the year end 31 December 2019.

Baidu makes the majority (72.70% or RMB 78,093 million for the year end 31 December 2019) of its revenue from paid advertising (referred to by the company as "Online Marketing"). However, the process to become a paid advertiser on the search engine is notoriously hard. It can take a few months to accomplish, and involves the provision of a variety of documents (such as a business licenses) in order to provide proof to the search engine company that you are a trustworthy and genuine company.

Baidu trades on the NASDAQ under the code BIDU.

In Chinese Renminbi (RMB)
In Chinese Renminbi (RMB)
In Chinese Renminbi (RMB)
No items found.

Operating Segments:

Baidu Core - Baidu Core mainly provides search-based, feed-based and other online marketing services, as well as products and services from Baidu's new artificial intelligence (AI) initiatives. The company's search and transaction services were combined into Baidu Core at the beginning of April 2017, to reflect the company’s de-emphasis on transaction services and shift more resources to support its online marketing and other services. For the financial year end 31 December 2019, Baidu Core accounted for 74.21% (RMB 79,711 million) of total revenue.

iQIYI - iQIYI is Baidu's online entertainment service provider that offers original produced and partner-generated content on its platform. For the financial year end 31 December 2019, iQIYI accounted for 26.99% (RMB 28,994 million) of total revenue.

Note: Baidu Inc's segments also include inter-segment eliminations, which for the financial year end 31 December 2019, accounted for -1.20% (RMB -1,292 million) of total revenue.

Mergers and Acquisitions:

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

Signup to a free account to access M&A data!

Signup for FREE to access all mergers and acquisitions data!
BigDiscover is the only platform to offer M&A data completely for free!

Click Here to Signup for FREE
Copyright © 2020 BigDiscover. All rights reserved.