Baidu Inc is a China-based multinational technology company that specialises in Internet-related products and services and artificial intelligence (AI). The company is headquartered in Beijing's Haidian District, and is incorporated in Cayman Islands. Baidu was incorporated in January 2000 by Robin Li and Eric Xu, and has origins in RankDex, an earlier search engine developed by Robin Li in 1996, before he founded Baidu in 2000.
In December 2008, via a shareholder approval, the company change its name from Baidu.com Inc to Baidu Inc. In November 2009, Baidu Inc moved into its new corporate headquarters, which are named Baidu Campus. The company's headquarters are located at Baidu Campus, No. 10 Shangdi 10th Street, Haidian District, Beijing 100085, China.
Baidu offers numerous services including Baidu Search, Baidu Feed, Haokan, Baidu Encyclopedia, Baidu Maps, and iQIYI. The company is also focusing heavily on AI, with research and development employees representing 57.24% (21,626 people) of total employees (37,779), for the year end 31 December 2019.
Baidu makes the majority (72.70% or RMB 78,093 million for the year end 31 December 2019) of its revenue from paid advertising (referred to by the company as "Online Marketing"). However, the process to become a paid advertiser on the search engine is notoriously hard. It can take a few months to accomplish, and involves the provision of a variety of documents (such as a business licenses) in order to provide proof to the search engine company that you are a trustworthy and genuine company.
Baidu trades on the NASDAQ under the code BIDU.
Baidu Core - Baidu Core mainly provides search-based, feed-based and other online marketing services, as well as products and services from Baidu's new artificial intelligence (AI) initiatives. The company's search and transaction services were combined into Baidu Core at the beginning of April 2017, to reflect the company’s de-emphasis on transaction services and shift more resources to support its online marketing and other services. For the financial year end 31 December 2019, Baidu Core accounted for 74.21% (RMB 79,711 million) of total revenue.
iQIYI - iQIYI is Baidu's online entertainment service provider that offers original produced and partner-generated content on its platform. For the financial year end 31 December 2019, iQIYI accounted for 26.99% (RMB 28,994 million) of total revenue.
Note: Baidu Inc's segments also include inter-segment eliminations, which for the financial year end 31 December 2019, accounted for -1.20% (RMB -1,292 million) of total revenue.
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