Best World International Limited is engaged in investment holding and the distribution of nutritional supplement products, personal care products and healthcare equipment. The company on 11 December 1990 under the name of Best World Trading Pte Ltd, and subsequently changed its name to Best World International Pte Ltd on 13 September 1996.
The company brands include: Avance; Optrimax (weight management products); DR's Secret; Miraglo; and PentaLab.
Best World also manufactures and distributes the Aurigen line of supplements in China through drugstores across China.
Best World International Limited was listed on the Singapore Exchange (SGX) in July 2004, and trades under the code
Franchise - In the year end 31 December 2019, the franchise segment accounted for 48.96% (SGD 130.4 million) of total revenue.
Direct selling - The direct selling segment mainly comprises sales to customers through direct selling channels in Singapore, Malaysia, Indonesia, Thailand, Taiwan, Hong Kong, Vietnam, Philippines, Korea and United Arab Emirates. In the year end 31 December 2019, the franchise segment accounted for 45.40% (SGD 120.9 million) of total revenue.
Export - The export segment comprises sales to retail customers at export retail price through retailers in China and Myanmar. In the year end 31 December 2019, the franchise segment accounted for 4.11% (SGD 10.9 million) of total revenue.
Manufacturing/wholesale - The manufacturing/wholesale segment comprises sales to customers through wholesale channel in the China. In the year end 31 December 2019, the franchise segment accounted for 1.54% (SGD 4.1 million) of total revenue.
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