Microsoft Corporation is a multinational technology company that develops, manufactures, licenses, supports, and sells computer software, consumer electronics, personal computers, and related services.
Microsoft is best known for its software products, which include, the Microsoft Windows line of operating systems, the Microsoft Office suite, and the Internet Explorer web browser. Its flagship hardware products are the Xbox video game consoles and the Microsoft Surface lineup of touchscreen personal computers.
Microsoft was founded by Bill Gates and Paul Allen on 4 April 1975, to develop and sell BASIC (general-purpose, high-level programming languages) interpreters for the Altair 8800. Microsoft became a dominate force in personal computing with the release of MS-DOS in the mid-1980s, followed by Microsoft Windows.
Since the 1990s, Microsoft has increasingly diversified from the operating system market and has made a number of acquisitions in order to do so. Microsoft's largest acquisition (as at October 2019) was of LinkedIn for USD 27 billion in December 2016, followed by the acquisition of Skype Technologies for USD 8.5 billion in May 2011. Collectively, Microsoft has made over 240 acquisitions since its founding.
The company went public (IPO) in 1986 and is listed on the NASDAQ under the code MSFT.
Server products and cloud services - Microsoft's server products include server platforms, databases, business intelligence, storage, management and operations, virtualisation, service-oriented architecture platform, security, and identity software. Microsoft also licenses standalone and software development lifecycle tools for software architects, developers, testers, and project managers. For the financial year end 30 June 2019, the server products and cloud services segment accounted for 25.92% (USD 32,622 million) of total revenue.
Office products and cloud services - Office products are split into two segments - commercial and consumer. Office commercial includes Office 365 subscriptions and Office licensed on-premises, comprising Office, Exchange, SharePoint, Microsoft Teams, Office 365 Security and Compliance, and Skype for Business, and related Client Access Licenses. Office consumer includes Office 365 subscriptions and Office licensed on-premises, and Office consumer services, including Skype, Outlook.com, and OneDrive. The office products and cloud services segment also includes dynamics. Dynamics provides cloud-based and on-premises business solutions for financial management, enterprise resource planning (ERP), customer relationship management (CRM), supply chain management, and analytics applications for small and medium businesses, large organisations, and divisions of global enterprises. For the financial year end 30 June 2019, the Office products and cloud services segment accounted for 25.24% (USD 31,769 million) of total revenue.
Windows - Microsoft Windows is a group of graphical operating systems, all of which are developed, marketed and sold by Microsoft. Windows OEM (original equipment manufacturer - manufacturers of computers and other such devices that run the Windows software on their hardware) revenue is impacted significantly by the number of Windows operating system licenses purchased by OEMs, which they pre-install on the devices they sell. For the financial year end 30 June 2019, the Windows segment accounted for 16.21% (USD 20,395 million) of total revenue.
Gaming - Microsoft's gaming platform offers its Xbox consoles, and other gaming products and services. The company's acquisition of PlayFab in January 2018, also enabled game developers to use game services, LiveOps, and analytics for player acquisition, engagement, and retention. For the financial year end 30 June 2019, the gaming segment accounted for 9.05% (USD 11,386 million) of total revenue.
Search advertising- Microsoft's search segment includes Bing and Microsoft Advertising. The company has several partnerships with companies including Verizon Media Group, through which we provide and monetise search queries. Growth depends on Microsoft's ability to attract new users, understand intent, and match intent with relevant content and advertiser offerings. For the financial year end 30 June 2019, the gaming segment accounted for 6.06% (USD 7,628 million) of total revenue.
LinkedIn - LinkedIn is a social networking platform for professionals, which Microsoft acquired for USD 27 billion in December 2016. LinkedIn offers services that help individuals and companies hire, market, sell, and learn. In addition to LinkedIn’s free services, LinkedIn offers three categories of monetised solutions: Talent solutions, marketing solutions, and premium subscriptions, which includes sales solutions. For the financial year end 30 June 2019, LinkedIn accounted for 5.37% (USD 6,754 million) of total revenue.
Enterprise services - Enterprise services include premier support services and Microsoft consulting services, which assist customers in developing, deploying, and managing Microsoft server and desktop solutions and provide training and certification to developers and IT professionals on various Microsoft products. For the financial year end 30 June 2019, the enterprise services segment accounted for 4.87% (USD 6,124 million) of total revenue.
Devices - Microsoft designs, manufacture, and sell devices, including Surface, PC accessories, and other intelligent devices. For the financial year end 30 June 2019, the devices segment accounted for 4.84% (USD 6,095 million) of total revenue.
Note: For the financial year end 30 June 2019, the other segment accounted for 2.44% (USD 3,070 million) of total revenue.
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