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July 1, 2020
Updated on: Inc

USD 17,098 million (2020)
USD 126 million (2020)
49,000 (2020)
GICS Industry Group:
San Francisco, California, USA
February 1999
Current CEO:
Marc Benioff (Nov 2001–)
This is the ultimate parent

Description Inc (Salesforce) is an enterprise software company that focuses on client relationship client relationship management (CRM) technology, which the company primarily delivers via cloud-based tools and platforms. Salesforce was founded in 1999 by Marc Benioff, Parker Harris, Dave Moellenhoff, and Frank Dominguez.

A large amount of Salesforce's revenue is generated from its customer-relationship management (CRM) service, though Salesforce also sells a complementary suite of enterprise applications focused on customer service, marketing automation, analytics and application development.

Salesforce has made a number of high-profile acquisitions. In August 2018, Salesforce acquired Tableau for USD 15.3 billion and in the same month acquired ClickSoftware for USD 1.35 billion. The acquisition of Tableau, which is an interactive data visualisation software company, is the largest Salesforce has made.

In June 2004, Salesforce had its initial public offering on the New York Stock Exchange (NYSE) and raised USD 110 million. Salesforce is traded on the NYSE under the symbol CRM.

In United States Dollars (USD)
In United States Dollars (USD)
In United States Dollars (USD)

Operating Segments:

Sales Cloud - Salesforce offers Sales Cloud, which enables sales teams to store data, monitor leads and progress, forecast opportunities, gain insights through analytics and relationship intelligence, and deliver quotes, contracts and invoices. For the year ending 31 January 2020, the sales cloud service offering accounted for 26.89% (USD 4,598.0 million) of total revenue.

Salesforce platform and other - The Salesforce platform includes the Customer 360 platform designed for developers and business users with no-coding to advanced coding platform-as-a-service tools for building, securing, integrating and managing Salesforce's business apps. These include the MuleSoft Anypoint Platform, which helps customers build a structured application network that connects applications, data, and devices with reusable APIs; the Quip Collaboration Platform, which allows groups of people to create and edit documents and spreadsheets as a group, and the Tableau and Einstein Analytics tools which offer customers analytics capabilities to interpret and analyse business data. All of these services are offered on what Salesforce calls a "single customer success platform", which essentially means they have all been integrated into one platform - the Salesforce Platform. For the year ending 31 January 2020, the Salesforce platform and other offerings accounted for 26.16% (USD 4,473.0 million) of total revenue.

Service Cloud - Service Cloud is used by customers to connect their service agents with customers on popular devices and across multiple channels: phone, email, messaging, chat, live video, SMS, self-service web portals, social networks, online communities and directly within their own products and mobile apps. Service Cloud also offers a field service solution that enables companies to connect agents, dispatchers and mobile employees through one centralised platform. For the year ending 31 January 2020, the service cloud offering accounted for 26.12% (USD 4,466.0 million) of total revenue.

Marketing and Commerce Cloud - The Marketing Cloud enables companies to plan, personalise and optimise one-to-one customer marketing journeys, including interactions across email, mobile, social, web and connected products. Salesforce's Commerce Cloud enables brands to have a single customer experience across all points of commerce, including mobile, web, social and in-store. For the year ending 31 January 2020, the marketing and commerce cloud offering represented 14.66% (USD 2,506.0 million) of total revenue.

Professional services and other - Inc also generates revenue from professional services and other services. For the year ending 31 January 2020, professional services and other revenue represented 6.17% (USD 1,055.0 million) of total revenue.

Mergers and Acquisitions:

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