Snap Inc is a camera and social media company. Snap Inc's flagship product, Snapchat, is a camera application that helps people communicate visually through short videos and images called Snaps. Snapchat opens directly to its camera functionality, which users of the app can use to take and send photos using various filters and other functions, some of which Snapchat has added via acquisitions. Snap Inc generates substantially all of its revenue through the sale of our advertising products, which include Snap Ads and Sponsored Creative Tools, and measurement services, referred to as advertising revenue.
Snap Inc, through the app Snapchat, also offers certain extra features such as Discover, which helps users find the most interesting stories and shows from publishers, creators, and the community, based on a user’s subscriptions and interests; Snap Map, which enables users to access a live map of their location, showing nearby friends, popular stories, and a heatmap of recent Snaps posted to the Our Story section; and Memories, which enables users to save the Snaps they create in a searchable personal collection called Memories.
Snap Inc was formed as Future Freshman LLC, a California limited liability company, in 2010. The company changed its name to Toyopa Group LLC in 2011, and then incorporated as Snapchat Inc, a Delaware corporation, in 2012. The company later changed its name to Snap Inc in 2016.
Snap Inc is headquartered in Santa Monica, California.
Snap Inc is listed on the New York Stock Exchange (NYSE) under the code SNAP.
Advertising - Snap Inc generates substantially all of its revenue through the sale of advertising products, which includes Snap Ads and Sponsored Creative Tools, and measurement services. The company also generates revenue from sales of its hardware product, Spectacles. Snap Inc sells advertising directly to advertisers and certain partners that provide content on Snapchat, which are called content partners. In the year end 31 December 2019, Snap Inc generated revenue of USD 1,715.5 million.
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