The principal activities of Facebook Australia Pty Ltd include acting as a non-exclusive reseller of advertising to designated Australia customers. From 2018, the activities of Facebook Australia Pty Ltd expanded to provide contract research and development services for another related corporation.
The company's immediate holding company is Facebook Global Holdings II LLC, incorporated in the United States. The ultimate holding company is Facebook, Inc., which is also incorporated in the US.
Note for year end December 31, 2016 revenue: This revenue is not reported as "net advertising reseller revenue" as reported in other years. Consequently, revenue figures appear significantly larger than in other years.