Google Ireland Limited is a global technology company that generates substantially all of its revenue by delivering online advertising.
Google Ireland Limited is a private company limited by shares and domiciled in the Republic of Ireland, and its registered office is located at Gordon House, Barrow Street, Dublin 4.
Google Ireland Limited generates revenues primarily by delivering advertising on Google properties or Google Network Members' properties. Google properties revenues consist primarily of advertising revenues generated on Google websites, the Google Search app, and other Google owned and operated properties including YouTube and others. Google Network Members' properties revenues consist primarily of advertising revenues generated on Google Network Members' properties. Google Ireland Limited's customers generally purchase advertising inventory through Google Ads (formerly Ad Words), Google Ad Manager as part of the Authorised Buyers marketplace (formerly DoubleClick AdExchange), and Google Marketing Platform (includes what was formerly DoubleClick Bid Manager), among others.
Google Ireland Limited also offers advertising on a cost-per-click basis, which means that an advertiser pays only when a user clicks on an ad on Google properties or Google Network Members' properties or when a user views certain YouTube engagement ads.
Google Ireland Limited is a wholly owned subsidiary of Google Ireland Holdings Unlimited Company, a company incorporated in the Republic of Ireland.
(Note: The company is exempt from preparing consolidated financial statements under the conditions laid down in Section 300 of the Companies Act 2014 and Regulation 8 of the European Communities (Companies: Group Accounts) Regulations 1992, whereby the Company and all of its subsidiary undertakings are included in the consolidated financial statements for a larger group drawn up on the same date by its ultimate parent, Alphabet Inc.).