Snap Group Limited's immediate parent is Snap International II Limited, a company incorporated in England and Wales. The ultimate parent of the company is Snap Inc, a company incorporated in the United States.
Snap Inc is engaged in the business of designing, developing, maintaining, and commercialising the Snapchat platform, which provides messaging, media, and other services to users as well as other related products and services.
The company primarily generates revenue through advertising on its application, Snapchat, through Snap Ads and Sponsored Creative Tools. Sponsored Creative Tools include sponsored geofilters (allows stylised brand artwork to be overlaid on a Snap) and sponsored lenses (branded augmented reality experiences).
Snap Group Limited is incorporated in England and Wales and domiciled in the United Kingdom. The company's registered address is 7-11 Lexington Street, London.